Arrowstreet’s immersive Design research group explores the future of architectural domains and the evolution of design language through Virtual and Augmented Reality (VR + AR) Mediums. Aligned with the firm’s ongoing architecture projects, the studio evaluates the effectiveness of design solutions, new possibilities for real-time design engagement, and future applications of place immersion.
This studio's work has led to accelerated project communication between our team, clients, and consultants and established a platform for deep levels of community engagement in our design practice.
Virtual Reality (VR)
Computer-generated simulation of 3D environment
that can be interacted with in a seemingly real way.
Augmented Reality (AR)
Superimposing a computer-generated image
on a user’s view of the real world.